The global direct marketing landscape is evolving rapidly, with digital channels reshaping the industry and redefining the role of traditional mail. This study provides an in-depth analysis of market trends, financial performance and strategic opportunities for postal operators.
Based on insights from 32 postal operators and 12 industry experts, the report highlights key shifts, such as the increasing dominance of digital services, the steady decline of direct mail’s market share and the need for postal operators to adopt mixed-media strategies. With direct marketing projected to reach 974.3 billion Special Drawing Rights (SDR) by 2028, this study offers essential guidance for postal operators looking to navigate the digital transition while maximizing value in the physical mail sector.
Explore the findings and discover how postal operators can drive innovation through collaboration, data-driven strategies and premiumization.
Learn more about the Direct Marketing Advisory Board here.
Based on insights from 32 postal operators and 12 industry experts, the report highlights key shifts, such as the increasing dominance of digital services, the steady decline of direct mail’s market share and the need for postal operators to adopt mixed-media strategies. With direct marketing projected to reach 974.3 billion Special Drawing Rights (SDR) by 2028, this study offers essential guidance for postal operators looking to navigate the digital transition while maximizing value in the physical mail sector.
Explore the findings and discover how postal operators can drive innovation through collaboration, data-driven strategies and premiumization.
Learn more about the Direct Marketing Advisory Board here.
