PosTransfer

This revitalized postal service, based on real-time technology and high-quality standards, is now registered worldwide. It operates via an interconnection platform linking operators to the UPU's International Financial System (IFS), a software application designed for the real-time exchange of international electronic postal money orders.

Once deployed by the operator, the technology behind the PosTransfer brand enables a highly innovative money transfer service to be provided to all  PosTransfer customers, as well as a favourable pricing mechanism. Furthermore, its adoption includes the creation of multilateral agreements with other operators using the trademark, which speeds up the process of increasing the brand's geographical coverage.

By adopting the PosTransfer trademark, Posts are required to comply with agreed quality of service standards and to deliver money orders within a guaranteed period of time, which is an important factor from the customer’s perspective.

The PosTransfer implementation process envisages advertising campaigns linked to the brand that offer compelling information to customers about functional aspects of the service, such as prices and delivery times. The Postal Payment Services User Group (PPSUG) finalized the elaboration of a set of PosTransfer promotional tools consisting of slogans, flyers, posters, roll-up displays, merchandising materials, a PosTransfer animated logo and other online ads.

A significant number of countries are currently in the final stages of adopting the PosTransfer trademark, based on a regional approach. The pioneers are countries from Eastern Europe, Africa and the Middle East, with French-speaking countries soon to follow.

The deployment of the PosTransfer trademark is meant to increase the profile of designated operators in the competitive electronic money transfer market, associating electronic postal payment services with a trustworthy, cost-effective and efficient service.