UPU Direct Marketing Advisory Board (DMAB) report on COVID-19 and direct marketing

This DMAB report provides a global overview and analysis of the pandemic’s impact on the direct marketing market and postal offering. It also provides insight into the way forward and the opportunities for direct marketing in a post-COVID context. The report focuses on country cases that illustrate the way postal operators, the private sector and the data-driven marketing industry have reacted to the pandemic and risen to the challenges.
UPU Direct Marketing Advisory Board (DMAB) report on COVID-19 and direct marketing