I Buy Real is a series of 8 flyers designed to raise awareness among adult consumers about the importance of purchasing real items instead of counterfeits. This campaign, developed collaboratively by the UPU and the Business Action to Stop Counterfeiting and Piracy (BASCAP), a cross-border initiative launched by the International Chamber of Congress (ICC), focuses on four key topics that highlight the serious consequences of buying "fakes".
By choosing real items over fakes, consumers can help combat the spread of counterfeit products, protect their health and safety and contribute to the support of ethical businesses.
Explore the I Buy Real flyers to learn more about how your choices make a difference.
