Image credit: Go For Real™
The United States Patent and Trademark Office (USPTO) and the US Crime Prevention Council (NCPC) have launched the Go For Real™ campaign. This initiative is designed to ensure that consumers, especially tweens and teens are not misled by those criminals behind counterfeit products and are aware of the serious harms associated with purchasing fakes.
The Go For Real™ campaign uses a variety of engaging tools, including public service announcements (PSAs), radio ads and educational materials, to change buying behaviors and raise awareness about the real damage caused by counterfeit goods. Through this campaign, young consumers are empowered to make informed choices and avoid the risks associated with fake products.
Image credit: Go For Real™
Get involved with the Go For Real™ campaign through Public Service Announcements (PSAs), fact page and ready-to-use social media content for Facebook, Instagram and X.
These tools are designed to help you spread the word and raise awareness about the dangers of counterfeit products.
Access the toolkit here and discover how you can effectively use these materials across your social media platforms.
Access to the campaign website here.
Sniff out the Fakes
Do you think buying fake products is harmless? Think again.
McGruff the Crime Dog® and the Go For Real™ campaign are teaming up to expose the dangers of counterfeit pills and other fake goods. This video is geared towards preteens, teens and young adults, shedding light on the serious risks and consequences of purchasing and using counterfeit products.
Watch the video here to learn more and join us in spreading the word about the importance of choosing real and safe products.
Image credit: Go For Real™
The hidden dangers of fake electronics and counterfeits.
This video, specifically geared towards teens, dives into the real consequences of buying fake electronics and other counterfeit products.
Watch the video here to learn more about the dangers and why it's important to choose genuine and safe products.
Image credit: Go For Real™
Think Again
You're smart. Buy smart. Go For Real.
McGruff the Crime Dog® is back, teaming up with the Go For Real™ campaign to take a bite out of counterfeits.
Sales of fake products are not just a risk to your health, they can also fund larger criminal enterprises, including human trafficking and child labor.
Join us in the fight against counterfeits and learn how your choices can make a real difference.
Watch the video here.
Image credit: Go For Real™
Dupe the Detector
Think you can spot a fake?
Test your skills. Identify counterfeit goods with an online game.
This interactive online game is designed to engage and educate participants on how to identify counterfeit goods sold online.
It’s always tempting to get a bargain, but have you ever wondered who really gets hurt?
The truth is, buying counterfeit products puts many people at risk. Counterfeits compromise the safety and security of consumers while stealing from popular legitimate brands that invest heavily in research, development and safety features.
Shoddy counterfeits not only damage the reputations of trusted brands, but they also pose serious health and safety risks. Counterfeit electronics can malfunction, catch fire, or bring malware into your devices. Fake cosmetics often contain harmful ingredients that you really don’t want to put on your skin!
Are you ready to put your knowledge to the test? Learn more about the game here.
Anti-counterfeiting teaching kit and lesson plans with Go For Real
"Go For Real" is an educational initiative for secondary school students, designed to teach them how to make informed buying decisions as they gain independence. Supported by the US NCPC and USPTO, this program integrates with English Language Arts, Health and Family and Consumer Sciences subjects.
It highlights the dangers of counterfeit products, such as health risks from toxic ingredients and the hazards of faulty electronics. The program provides valuable resources to help students recognize and avoid fake products online.
Access teaching materials here.