Intellectual property (IP) drives creativity, innovation and economic growth. By respecting IP, it ensures that creators and innovators are fairly recognised, industries flourish and communities thrive. This campaign's resources raise awareness of IP's value, address the risks of infringement, and promote ethical use.
Guide to brand protection for small and medium-sized enterprises
The Center for Anti-Counterfeiting and Product Protection (A-CAPP) at Michigan State University offers a comprehensive guide to brand protection for small and medium-sized enterprises (SMEs).
This resource is designed to help SMEs safeguard their brands against counterfeiting, piracy and other IP-related threats. It provides practical tools, insights, and strategies for:
- Identifying potential vulnerabilities in brand protection.
- Building robust anti-counterfeiting measures.
- Navigating legal and technological solutions to protect your business.
Explore the guide here to secure yourself with the knowledge to defend brand identity, reputation and innovation.
Image credit: WIPO
Discover WIPO’s IP challenge game
The IP Challenge, hosted by the World Intellectual Property Organization (WIPO), is an interactive game that makes learning about intellectual property fun and engaging. Through real-life scenarios, players explore how IP rights like copyrights, trademarks and patents, support creativity and innovation.
Test your knowledge with this challenge, and uncover the importance of respecting IP that values and protects creators' rights.
Start the game here and become an IP champion.
Here, WIPO presents Honmono, a manga (Japanese comic) by Emiko Iwasaki that highlights the dangers of counterfeit products. This engaging narrative, developed through the Real Manga Competition in Japan, aims to raise awareness about the health and safety risks associated with counterfeit goods.
To reach a global audience, Honmono has been translated into multiple languages, including Japanese, the six official UN languages (Arabic, Chinese, English, French, Russian and Spanish), as well as various Southeast Asian languages.
All language versions can be accessed and downloaded here.
By illustrating the real-world consequences of purchasing fake items, Honmono underscores the importance of respecting intellectual property rights and supporting genuine products.
Image credit: USPTO
Image credit: WIPO
EquipHQ, developed by the United States Patent and Trademark Office (USPTO), is an educational platform designed to enhance understanding of IP among students, educators and families.
The platform offers interactive games, activities and videos that explore the significance of IP in fostering innovation and creativity.
By engaging with EquipHQ, users can learn how to invent, brand and create original works while developing IP awareness and literacy.
Access all activities, resources and videos from here.