The Direct Marketing Advisory Board is a standing group with active membership and participation from private companies and industry associations. It comprises designated operators of UPU member countries and private-sector companies and associations. It functions under the auspices of the Postal Operations Council and is self financed.
To foster the growth of direct marketing through the Post by positioning designated operators as important direct marketing channels and contributing to economic and market expansion by increasing market knowledge and developing the expertise of stakeholders at all levels.
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Participate in the discussions on the LinkedIn UPU - Postal Direct Marketing group.
The DMAB membership is open to all designated operators in UPU member countries, as well as companies and associations in the wider direct marketing industry.
As a member, you will have access to detailed, relevant and up-to-date information on direct mail markets worldwide, and will have the chance to network and benchmark with fellow members, who are key direct marketing industry players and postal executives.
You will have privileged insight into direct mail practices and have the opportunity to exchange up-todate information on new developments in the industry. You may also benefit from exciting new business opportunities: vital for Posts and for the direct mail industry.
Additionally, Direct Marketing Markets Development Workshops are conducted worldwide in DMAB member countries. The workshops are a very effective educational tool aimed at promoting the importance of direct mail marketing and developing the market, both domestically and internationally.
The first step to becoming a member of the DMAB is to fill out an application form. The membership fees are shown on the form. Upon approval by the DMAB Assembly, and payment of the joining fee and membership fee for the first year, the new member can participate in all DMAB activities.
Form to join the DMAB.
12/6/2019Updated in April 2018.
12/6/2019Business Plan 2017–2020.
The DMAB conferences are designed to educate, inform, and provide benchmarking and networking opportunities for participants. One main theme, with an educational content, is chosen for each conference.
Members present different aspects of their direct marketing programmes, and related UPU groups are invited to make presentations. Stakeholders in the direct marketing industry share their expertise and confer on pertinent issues that impact the industry.
Discussions are programmed into each conference, providing DMAB members with an invaluable opportunity to discuss subjects of interest in an interactive environment.
Since 1995, the DMAB has held its conferences biannually at UPU headquarters in Berne.
DMAB Assembly meeting 2020
The last DMAB Assembly meeting was held on 19 February 2020 in Berne.
Mr. Jonathan Margulies, Managing Director, Winterberry Group, gave the keynote presentation, “Outlook 2020: Mail and the New Marketing Economy”, which focused on three key aspects: the state of marketing mail; the obstacles ahead; and opportunities to be unlocked.
DMAB Assembly meeting 2019
The last DMAB Assembly meeting was held on 16 October 2019 in Berne. The presentations of the meeting were based on Direct marketing best practices/innovation.
By Barid Media.
3/12/2020By European Federation of Envelope Manufacturers (FEPE).
Rethinking the mailbox: Postal e-commerce opportunities by adding intelligent delivery to direct and data driven marketing3/12/2020By Ratans LLC.
Direct Marketing Platform Project
The Direct Marketing Platform (DIMAP) project aims to develop a technical and operational solution to facilitate customized offers and services for cross-border direct mail.
The main purpose of DIMAP is to act as an online marketplace where requests and offers for cross-border direct marketing campaigns can converge and cross-border transactions can be carried out between the platform’s participants.
Support for members
The UPU also organizes training workshops for the direct marketing managers of designated operators. These expert-led workshops aim to provide access to insights from global experts and business leaders on trends and innovations, take an in-depth look at the success factors and essential aspects of constructing an omnichannel strategy, and provide an opportunity for participants to exchange their experiences and knowledge.
A complete training package on direct marketing is also available on the Trainpost platform.
Direct and Digital Marketing Guide for Developing and Least Developed Countries
The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce.
The latest version of the guide provides designated operators an introduction to current direct and digital marketing trends, as well as teaching them about online and offline direct marketing techniques and integrating direct mail as part of an omni-channel marketing campaign. Case studies from industrialized and developing countries provide Posts with different models to implement or use as a benchmark.
Direct Marketing Advisory Board
P.O. Box 312
3000 BERNE 15